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Karno Baba: A milk-soaked reputation

In three years, his name became the brand of yogurt called locally" Kossam.
Jean-Bruno Tagne

In bakeries and other shops in the city of Yaounde, the pot of yoghurt costs at least 250 CFA francs. Beside this classic yoghurt, another has developed. It is a homemade yogurt, commonly called "Kossam. from 50 CFA francs, in playgrounds and even in shops, you can buy this yogurt also creamy and sweet than others. One of the largest distributors of Kossam in the city of Yaounde is Baba. This man of forty years has given his name to this product. "The Kossam Baba" has become a brand, to the point where, to attract customers, some custodians of this product through the city of Yaounde write the pediment of their shops: "The Kossam Baba on sale here."

all began in 2002 when Baba Karno manufactures a small amount of Kossam. Just enough to feed his shop Bonamoussadi neighborhood in Yaounde. It is a success. Customers want more. The business changes and Baba, today produces more than 5,500 gallons of yogurt a month. It employs 24 young people, mostly graduates of the University. This is true of his business manager, Ferdinand Tcheben, an MA in sociology. In
which takes the place of the factory district Bonamoussadi, apart from the raw material is milk powder, sugar, etc.. Baba also has many containers, as well as twelve freezer 600 liters each, help maintain the product whose price ranges from 50 CFA to 800 CFA francs and small bags for bottles of 1.5 liters.


Competition Tasks of its employees, whose pay varies between 25 and 50,000 CFA francs, are many. There are "knotter" (those who ensachent the product), delivery, sellers and those who prepare the product. Which is distributed throughout the city of Yaounde and even beyond, particularly in Mbalmayo. To do this, Baba has three bikes ...
Do not ask this man what is his turnover or her daily income. The smile, he said nothing and his sales manager is content just to entrust that "it goes". This recognizes that Baba, who adds that competitors have copied some time ago. "In the shops, we put Kossam Baba on sale here, while it was not mine. To confuse us, they wrote two or three Baba A, "he reveals. To face this" unfair competition ", he asked its dealers to accept only deliverymen wearing a white blouse and a hat bearing his effigy.

regards hygiene conditions in which the product is Kossam Baba shows us around his facility, where cleanliness seems de rigueur. To work here, "he said," everyone has a medical certificate. We are aware that dairy products are major vectors of bacteria. Therefore we are very careful and quick écoulons the product, because when there is, it ferments and becomes toxic. In addition, when we took some bad yogurt, diarrhea is now. And as we think is correct, our telephone numbers are marked on the bags Kossam for any complaints ... "With the return of the dry season, Baba says his Kossam will sell better and will, as always, the drink accompanying sandwiches and cakes in the shops, "turn back" and restaurants in the city of Yaounde. His ambition, he says, is to buy machines to leave the rudimentary framework.
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